These swaddle blankets are from a company called Aden + Anais (pronounced either an-ay-ees OR Ana-iss).
I used these swaddle blankets when my son was an infant (5+ years ago). I loved them! They are so versatile, soft, comfortable & not itchy, and cute on top of all that! We used them to swaddle, as a car seat cover/shade, as a tummy blanket, etc. They lasted a long time, and never seem to wear when washed. I think it's definitely a good investment!!
Shop Aden + Anais swaddling wraps, as seen on the new Prince of Cambridge!